CREDS and
CASE STUDIES
Client: Burvills.co.uk
Prepared by:
CraftFrame.Agency
Date: 02 December 2025
CONFIDENTIAL — © 2025 CRAFT FRAME WORKS LTD. ALL RIGHTS RESERVED.
REGISTERED IN ENGLAND & WALES (NO. 16669774).
CONFIDENTIAL MATERIAL
Purpose of this document
  • Share a focused selection of my recent digital case studies.
  • Demonstrate experience across e-commerce, paid media, creative, and CRM.
  • Show how this experience can translate into measurable growth for Burvills.
Confidentiality
  • For internal review by Burvills only.
  • Please do not circulate externally without prior consent.
Who We Are
We unite strategy, creativity, and technology to drive real growth.

We combine 25 years of experience, know-how, and the continuous study and adoption of innovations to deliver effective digital solutions, clear, agile, and measurable campaigns.
Gustavo Morale — Founder & Director
Who We Are
We are specialized in building, designing and managing digital projects with precision media activation, helping companies to achieve great results with coherent investments.
Media channels and partners
Our extensive network of media channels and trusted partners enables us to amplify your brand's reach and impact.
Together, we create tailored strategies that resonate with your audience across multiple platforms, ensuring consistent and powerful messaging.
Our method
Strategic by design. Creative by nature. Engineered to perform. Framed to scale.
Project Length and Management Style
For example, 120-day projects are delivered in four 30-day sprints, with weekly or bi-weekly follow-ups.
We are delighted to Learn more about you and your moment
Ideally, we would have a discovery session where we can better understand your full brief and provide a quotation based on your budget or marketing goals.
CASE STUDIES
Our case studies involve campaigns delivered to clients by our company professionals over the course of their careers.

All data and information here is confidential and should not be shared without previous written consent.
Case Study 1
ERA Protect UK – Smart Home Security E-commerce | Active client | Via CraftFrame.agency 2025
Client & context
  • UK smart security brand selling alarms, sensors and cameras direct-to-consumer.
  • Needed to improve online sales performance while strengthening the brand story around "smart, serious security".
Scope of work
  • E-commerce & CRO: product detail pages, bundles, and purchase flows.
  • Creative design: ad concepts, website hero assets, and email visuals.
  • Paid media: Search Ads (Google) – always-on campaigns for brand, generic and competitor terms. Meta Ads – prospecting + remarketing across multiple audience segments.
  • Email marketing: Campaign calendar and automated flows (welcome, abandoned basket, post-purchase).
Case Study 1
ERA Protect UK – Smart Home Security E-commerce | Active client | Via CraftFrame.agency 2025
Approach
  • Mapped the full customer journey from first click to repeat purchase.
  • Built a structured test plan across audiences, creative formats and landing pages.
  • Clarified value propositions (DIY install, professional protection, subscription cover) in all channels.
Selected outcomes (high-level)
  • Increased focus on profitable products and bundles rather than pure volume.
  • Clearer measurement framework (channel contribution, CPA/ROAS by product).

Why this matters for Burvills
  • Shows ability to optimise high-consideration purchases online (home-related, trust-driven).
  • Experience turning complex offerings into simple, clear journeys that convert.
Case Study 1
ERA Protect UK – Smart Home Security E-commerce | Active client | Via CraftFrame.agency 2025
Performance
The performance metrics show significant improvements following the campaign launch on 13th November. Key highlights include a notable increase in conversion rate and clear growth in engagement, demonstrating the effectiveness of the new messaging and creative assets. Final conversion rate grew 67% when compared to last year performance.
Brand ID & Consistent Message
DIRECT MESSAGE + USPs
Brand ID & Consistent Message
Premium Cover Design Variation
We have designed a dark version of the original Premium Cover subscription product to better translate the premium concept and motivate consumers to purchase.
Original:
Case Study 2
Avis Car Rental – Performance Media at Scale | via Collective World (From March to August 2025)
Client & context
  • International car rental brand.
  • Objective: improve return on ad spend (ROAS) and build a more transparent performance dashboard.
Scope of work
Paid media:
  • Meta Ads (Facebook & Instagram).
  • Reddit Ads.
  • TikTok Ads.
Measurement & reporting:
  • Cross-channel metrics dashboard (clicks, bookings, revenue, ROAS).
Case Study 2
Avis Car Rental – Performance Media at Scale | via Collective World (From March to August 2025)
Approach
  • Restructured campaigns around customer intent and journey stage (prospecting, consideration, remarketing).
  • Introduced creative and audience testing cycles, consolidating spend into top performers.
  • Implemented a single reporting layer so the client could see performance by channel, campaign and market.
Selected outcome
Achieved a ROAS from 38 to 44 on key campaigns, demonstrating that disciplined optimization and creative testing can dramatically improve efficiency.

Why this matters for Burvills
  • Demonstrates ability to manage multi-channel paid media efficiently.
  • Proof of building clear dashboards that show what's working and where to invest more.
Dashboard example
These screenshots show performance-driven dashboards that were used to make campaign management agile and provide transparency around media buying and paid media efforts.
Case Study 3
Shanthem Residences – Lead Generation for Premium Property | via The Village (2023)
Client & context
  • Residential property development targeting high-value buyers and investors.
  • Main objective: generate qualified enquiries and viewing requests.
Scope of work
  • Paid Search (Google) – location and intent-driven campaigns around property type, price and area.
  • Paid Social (Meta Ads) – lifestyle-driven creative targeting affluent segments and lookalikes.
  • Door-drop activity – integrated offline media to reach local high-value households.
  • Metrics dashboard – lead tracking from first click to enquiry and sales team follow-up.
Case Study 3
Shanthem Residences – Lead Generation for Premium Property | via The Village (2023)
Approach
  • Defined audience segments by budget, location and motivation (investment vs own home).
  • Coordinated digital and physical media so offline exposure supported online response.

Why this matters for Burvills
  • Shows experience with high-value, design-led projects where every enquiry matters.
  • Demonstrates how to link online media to offline decision journeys (architects, developers, homeowners).
Case Study 4
Estrella Galicia – UK & Ireland | via The Village (From 2022 to 2024)
Client & context
  • Premium Spanish beer brand expanding its presence in the UK and Ireland.
  • Needed both brand building and performance-driven retail support.
Scope of work
  • Paid Search – "near me" and occasion-based searches around bars, restaurants and retail partners.
  • Meta Ads & Social content – always-on storytelling and campaign bursts.
  • Programmatic media – targeted display and video to reach specific lifestyle audiences.
  • Influencers & creators – collaborations to drive awareness and trial.
  • Performance landing pages – campaign-specific pages to capture interest and traffic.

Why this matters for Burvills
  • Experience positioning premium, craft-oriented brands in competitive markets.
  • Demonstrates capability to connect storytelling, content and performance media – relevant to showcasing craftsmanship and bespoke work online.
Previous Global Experience (Snapshot)
Beyond these case studies, we have:
Led digital media and performance campaigns for global brands across FMCG, sports, technology and property.
Built and sold a digital ad network that reached over 130M users in 10 countries for 13 years, giving a deep understanding of media, data and measurement at scale.
Worked inside agencies, as an independent consultant and now as a founder, giving a 360° perspective on client–agency collaboration.
This mix of experience allows CraftFrame to combine enterprise-grade discipline with the flexibility and practicality that a business like Burvills needs.
How This Experience Translates to Burvills
If we work together, the same principles would apply to Burvills:
Clarify the digital journey
  • From inspiration (social, search, referrals) to enquiry and quote.
  • Make it easy for the right customers to understand what Burvills can do and to contact the team.
Build a strong, visual online presence
  • Showcase craftsmanship, case studies and project stories across the website, social channels and email.
  • Use content that speaks to homeowners, designers, and developers in clear, confident language.
Run performance media with discipline
  • Paid Search for high-intent queries.
  • Paid Social to reach and educate the right audiences.
  • Simple dashboards so you can see what each pound of media spend is delivering.
Measure what matters
  • Focus on qualified enquiries, project value and repeat work, not just clicks and impressions.
Next Steps
To explore a partnership between Burvills and CraftFrame:
Discovery Session
(60 minutes)
  • Understand current marketing, website and sales pipeline.
  • Align on business priorities and timelines.
Tailor-Made Proposal and Initial Project Agreement
  • Customized proposal based on your specific needs and priorities.
  • Clear scope, deliverables, timeline and investment.
  • Initial project agreement to kick off our partnership.
Executive Agenda and Campaign Execution
  • Strategic roadmap aligned with business objectives.
  • Phased campaign execution plan with clear milestones.
  • Resource allocation and timeline management.
Thank you!
Let's grow together.
Gustavo Morale | Founder and Director
gustavo@craftframe.agency
+44 0 7774350701
www.craftframe.agency